What connects Laukontori in Tampere, Portsa neighbourhood in Turku, Kuopio Market Square and Mannerheimintie in Helsinki - Finland? Not only are they all well-known landmarks in Finland, but they are also locations where, in July 2022, it was possible to spot an outdoor advertisement for Book Salon's client company. Watch the video about the campaign vibes from the end of this article.

NATIONWIDE CAMPAIGN FREE FOR CUSTOMERS

In July 2022, we conducted a nationwide outdoor advertising campaign in partnership with JCDeacaux. As the stars of the campaign, we wanted to raise our customers and completely free of charge for them. A total of 46 beauty and wellness companies from all over Finland were involved in the campaign. Hair salons, beauty salons, masseurs, and tattoo studios. Advertisements were found along streets, at market squares and at public transport stops in more than 30 cities.

WITH THE AIM OF SUPPORTING ENTREPRENEURS TO SUCCEED

But why run a campaign to promote customers rather than ourselves? We at Book Salon define our success according to how our customers succeed. Therefore, we also want to help and support our customers to succeed. We want to add value to our customers and think that small and medium-sized enterprises must also be able to appear big. The purpose of the campaign was to support entrepreneurs, and to promote beauty and wellness activities by supporting the visibility of the industry through eye-catching outdoor advertising.

CAMPAIGN WAS ALSO EXTENDED TO SOCIAL MEDIA

The effectiveness of the advertising campaign was strengthened by extending it to customers' social media channels as well. Client companies that participated in the campaign communicated about the campaign on their own social media accounts and encouraged their own customers to spot the ads and share photos on their own channels. The campaign gained plenty of positive feedback from both entrepreneurs and their customers.

WHY WOULDN'T YOU TRY IT TOO?

We want to help you succeed, too. Discover how you can save time and money with Book Salon's appointment, checkout, and payment services. You can start using the free version any time you want, even right now pressing the button below. You can also book a free, remotely accessible demo where we will tell you more about the Book Salon system. Demonstration doesn't bind you to anything.